
ROLE
Brand Director
DURATION
05/2024 - 07/2024
TOOLS
Figma, Illustrator, Photoshop
Services
Creative Direction ⋅ Visual Identity Design ⋅ Logo Design ⋅ Signage ⋅ Van decals ⋅ Apparel ⋅ Print Design
Overview
A local business operating in the Monterey County, Aaron’s Plumbing specializes in residential plumbing, mainly serving homeowners and small businesses. The founder, Aaron Lindvall, reached out to me, seeking to stand out from the rest of the crowd, and I brought his vision to fruition.
The logomark presents a strong, vintage look—utilizing subtle shapes and curves to resemble pipes, and evoke integrity, trustworthiness, and tradition.
Context
Why aaron's plumbing?
Picture this: You’ve been a contracted plumber working at a certain company for a number of years. Over time, you start to question the decisions of leadership.
You need fruitful opportunities. However, there’s not much better options out there in the Monterey County — there’s mistrust between customers, malpractice, so on and so forth. So how about you learn the ropes to starting your own plumbing business?
Background
OVERVIEW
To be honest, I don't know anything about plumbing. So I wanted to know more, such as:
Mission statement and core values.
Essential brand message, personality, and tone
Other products or services